the time has come to
GROW
once again
the time has come to
GROW
once again
vox_
ludo

JESSE KROON
Game Design | Narrative Design | Experience Design
curious?
experience
current role
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Senior Game Designer, Monopoly Go!
scopely, seville aigist 2024 - present
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I work as the only Game Designer within the Live Performance organisation within the Monopoly Go team, ensuring the best possible player experience is delivered on a daily basis. In this role, I focus on making design as clear and functional as possible: working alongside other crafts including Product, Economy, Production, UX, Tech, Art, Tech Art. My responsibilities include granular level design, new feature design documentation, and high level Live Performance strategy discussions. Alongside the work for my team, I am an active member of the Game Design discipline, providing and seeking feedback in order to continuously grow my own skills.
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Senior Game Designer
product madness, london october 2022 - august 2024
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Game Designer
product madness, london april 2021 - october 2022
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Creator and Game Designer
the game of arbor
arbor games, utrecht january 2019 - june 2021
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Experience Designer
sherlocked, amsterdam november 2019 - april 2020
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Experience Designer and Lead
logic locks, amsterdam september 2017 - november 2019
education
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Master of Arts | New Media and Digital Culture
utrecht university, utrecht 2014 - 2016
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Dissertation on emergent versus embedded narrative syructure in digital games.
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Bachelor of Arts | Humanities
university college utrecht, utrecht 2011 - 2014
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Religious Studies, Philosophy, History | cum laude
skills
leadership storytelling game design narrative design worldbuilding writing communication strategy research & analysis creative problem solving
hobbies
Gaming
Fitness & strength training
Filter coffee
Cooking
favorite games
Durak
Journey
World of Warcraft
Horizon: Zero Dawn
Slay the Spire
Hades
Inscription
Starcraft (I & II)
Mini Metro
Into the Breach
Desta
At my core, I am a storyteller. I’ve been a storyteller since I was a kid: creating imaginary adventures for my little brother (complete with dastardly villains and triumphant victories). Once I discovered games, they became the vehicle for my creativity. All my life, I have been driven to tell stories through mechanics and interactive worlds. I have been lucky enough to turn my passion into my career. My experience thinking about and working with games has been diverse.
I wrote my Masters dissertation on narrative design structures in games. I have created physical gameplay experiences and designed gripping narrative experiences within them. I independently designed, crowdfunded and produced my own board game. And most recently, I work in London developing new mobile game concepts. Regardless of the medium, my focus as a game designer is to craft meaningful and fun experiences to players.
I believe that the best experiences are built by diverse teams that are guided by a clear vision. As a game designer, I safeguard and champion the vision of the games I work on. I articulate the vision of the game in succinct and applicable pillars, which in turn act as the north star for the team. With game pillars set, my focus is to channel the creativity of my team towards the high level goals of the experience. I am experienced in communicating game vision with different disciplines at all levels of development, from early concept to full scale production documentation.
I pride myself on being flexible and able to adapt to changing circumstances and production requirements. I think quickly and listen to expertise, always seeking to contribute an open minded approach to design. As a professional, I constantly seek feedback and growth. I hold myself and the work I deliver to a high standard, and value the input of my colleagues immensely. Likewise, I most enjoy working with people who pursue excellence as well.